our services
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- Positioning Development
- Brand Profiling
- Brand Equity Leveraging
- Brand Architecture
- Customer Experience
- Advertisting Creative Development
- Packaging Development
- Logo Evaluation
- Naming
- Developing New Product/Service Ideas
- Line Extensions
- Positioning New Technology
- Usability
- Interactive Innovation sm
- Work Session Presentations
- Name Generation
- Focus Groups, Mini-Groups, Friendship Pairs
- One-On-One In-depth Interviews
- Ethnographies
- Shop-Alongs
- On-site Interviews:
- Stores, Bars, Restaurants, Workplace
- International
- Customer Panels
- Telephone Interviews and Groups
- Online Groups
- Discussion Board Groups
- Debriefing
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“In all cases that I can remember, The Wright Group’s recommendations have been spot on, whether verified in quantitative research or applied directly in-market.”
Becky Alseth, VP, Brand Marketing, Cendant Corp.
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