At the Wright Group we're committed to:
We work to surpass your expectationsWe love this business: it's our creative expression and imaginative outlet Our passion and expertise are reflected in our results and service We uncover consumers' closely-held truths and valuesWe dig beyond superficial or postured responses We probe to illuminate underlying issues We analyze and interpret motivators and behaviors We listen for it, we generate it, and we promote itWe're poised and curious for new consumer insights Every project is custom-designed: unique techniques, unique approaches Our enthusiasm stimulates fresh perspectives Our solutions are imaginative and grounded in realityWe move easily between divergent, generative, 'what if' thinking and strategic, focused thinking You work with senior principals, exclusivelyYour project never gets handed off to junior staff Our experience elevates and accelerates every step of your project Hundreds of successful projects have honed our instincts Working in an extraordinary number of categories, we have developed a big picture perspective We take the long viewWe understand the limitations of research — consumer feedback, without interpretation, can design you into mediocrity and predictability We cut through the flak to identify the essential idea We're attuned to the trends and cultural forces in the equation We take the leap to imaging the future We deliver viable, action-focused recommendationsWe take responsibility for creating solutions We have the experience and vision to see a better way Building team knowledge and alignment is an integral part of our processWe build a partnership with our clients This intensifies team learning and leads to a consenual result It is our duty to provide superlative serviceWe have a hop-to-it service orientation We are deadline-driven We deliver on schedule |