Issue
Mars sought to exploit their expertise in panning technology with a new bite-sized candy for the mainstream market.
Insight
The top-selling bite-sized candies reduce the guilt associated with eating candy. They are neat, tiny and don’t require your focus, so they can be “popped” continuously. Because they’re consumed unconsciously, there is less guilt involved.
We recognized an opportunity to create unconscious, guilt-free eating by inventing the first peanut butter and chocolate combination inside a candy shell.
Impact
Peanut Butter M&M’s is a successful new product that has met Mars’ extremely high volume requirements for over fifteen years.
