who's who

judith wright

At 11 years of age, Judith's self-created school project involved blindfolding her classmates and feeding them different flavors of Jell-O, to see if they could guess the flavor. Judith has been digging for consumer and product insights ever since.

Judith has worked for over 25 years in marketing and new product consulting, advertising, research and management consulting in England, New York and San Francisco.

Judith gained her BA in Marketing (1st class Honors) from Hull Business School, England and her MA in Product Innovation from the Royal College of Art, London.