why the wright group?

our services
success stories
our commitment
techniques

techniques

We purposefully select a mix of techniques to uncover true attitudes and feelings.

technique	descriptive	analytic	projective
verbal	Personification Laddering Cognitive Constructs	Spectrum Analysis Brand Pairing Expert Opinions	Unfinished Scenarios Role Playing Product Soundtrack
visual	Emotive Drawings Guided Visualization Photo Journals	Collage Visual Sorting Mood Boards	Projective Faces Object Stories Black Box

Well-formed techniques add energy to a discussion. When participants are enthusiastically involved, they open up and tell you more.

“Cablevision has worked with The Wright Group every year since 1999. They’ve risen to each challenge and met or exceeded our expectations time and again. Their analysis and strategic thinking have brought important insight and clear direction to every project. A trusted strategic partner.”

Heather Hunn, Research Director, Cablevision