why the wright group?


We purposefully select a mix of techniques to uncover true attitudes and feelings.

technique descriptive analytic projective
  • Personification
  • Laddering
  • Cognitive Constructs
  • Spectrum Analysis
  • Brand Pairing
  • Expert Opinions
  • Unfinished Scenarios
  • Role Playing
  • Product Soundtrack
  • Emotive Drawings
  • Guided Visualization
  • Photo Journals
  • Collage
  • Visual Sorting
  • Mood Boards
  • Projective Faces
  • Object Stories
  • Black Box

Well-formed techniques add energy to a discussion. When participants are enthusiastically involved, they open up and tell you more.