why the wright group?

leisure travel success story:

the city of philadelphia

Issue

The City Of Philadelphia sought to attract more domestic travelers. The city was often overlooked as a rustbelt survivor with distant historical significance.

Insight

The benefits of an urban vacation are excitement and breadth of experience. Philadelphia's burgeoning music, design, arts and restaurant scenes can deliver on these needs.

Impact

Bringing a coherent positioning to Philadelphia's tourism efforts has given consumers a new appreciation of the city as a rich and dynamic destination.